The craft of working with AI · Artifice & Intelligence

What we do

Build. Show. Teach.

Build

We ship AI-powered products that solve specific problems for specific people. The point isn't to talk about the future — it's to make something useful now.

Show

The work happens in public. The Lab publishes real prompts, real drafts, real outputs, and real mistakes — twice a week, so you can see how the practice actually works.

Teach

Everything we learn on the workbench becomes consulting, training, and public teaching. Not a course factory — a real practice you can learn from.

Illustrative example, modeled on real training systems built for an anonymous healthcare-industry client — not an actual client document.

One door in. Five ways to keep going.

Start free. Go as deep as the problem needs.

Start at the free verdict. Stop wherever it stops being useful. We don't gate the truth.

Step 01 · Free

Hot or Not

Get a fast, useful verdict on how you show up now. Score, verdict, 5 prioritized moves. 10 minutes.

Run it

Step 02 · $25

The Hot Sheet

Turn the verdict into a deeper diagnosis and action plan. PDF in 48 hours. Want to talk it through after? Escalate to a Working Session.

Buy now

Step 03 · $95

The Quick Fix

LinkedIn and, optionally, your resume, fixed live in one call. 30 minutes. Pay after.

Book one

Step 04 · $350

Working Session

Ninety minutes, live, on your actual problem. Senior-practitioner thinking, no deck. Pay after. Recording + summary within 24 hours.

Book a session

Step 05 · Starting at $299

The AI Rebrand Sprint

Rework your name, positioning, and front door with AI-assisted strategy. Real case studies inside.

See the sprint

See it work

Paste your profile. Get an honest read back.

Hot or Not reads your LinkedIn headline and About section and returns a score, a verdict, and five prioritized moves — from a buyer's eyes, a hiring manager's eyes, and the ten-second interrupt test.

Run your free Hot or Not

7/10

Warming Up · 6-7

Sample · 3 of 5 moves

Headline leads with title, not outcome — rewrite around the result you produce.
About paragraph opens with backstory — cut to the receipt in line one.
Featured section is empty — this is free real estate you're not using.

The natural next step

Want the deeper diagnosis?

	Hot or Not	Hot Sheet
Price	Free	$25
Format	Fast verdict + score	Deeper async review, tailored recommendations
Depth	Quick diagnostic	Practical analysis tied to goals, audience, content
Delivery	Immediate	PDF within 48 hours
Best for	Curiosity, quick feedback	Serious next-step improvement

Upgrade to the $25 Hot Sheet

Build. Show. Teach. · Proof

See it before you book it.

Hillbilly Einstein Performance needed more than a website — research, brand, a full rebuild, and an infrastructure migration, done around a real business constraint instead of a template.

"Lisa's known me since we were kids, so she already knew I wasn't going to want to mess with some fancy dashboard for six hours a day. She built me something I don't have to think about — customers call, I do what I'm good at. That's the whole point."

Brian Tredway · Owner, Hillbilly Einstein Performance

Read the full case study Visit the live site ↗

See all case studies If this is your business, start with a Working Session →

Why Lisa

Founder-led. No layers, no junior team.

20 years in marketing strategy, including a decade in healthcare leadership.
Masters in Organization Development.
Founder-led engagements — direct senior thinking, no junior team, no layers.

Work with Lisa

How the work actually happens

Real prompts. Real outputs. Real mistakes. Twice a week.

Field Notes · July 3, 2026

Start with the free read.