ARTIFICE
INTELLIGENCE
The craft of working with AI
I work with AI tools every day — not as a shortcut, but as a practice. This is where I share what actually works. The prompts. The patterns. The moments where something clicks and the output shifts.
AI isn't magic.
It's a practice.
I'm not here to hype you on AI. I'm here to show you what I've actually figured out — after months of daily practice, failed experiments, and the occasional output that made me stop and say "wait, that's actually good."
This site is part lab notebook, part teaching resource, part invitation to work together. Everything here is earned knowledge.
Three ways in.
The Lab
Where I build in public. Real prompts. Real tools. Real experiments. Real failures. See exactly how I work with AI — and steal what works.
Consulting
We sit down with your work and make it move. Not theory. Not demos. Your actual problems, your projects, your workflow — transformed.
Frameworks
The structural thinking behind repeatable AI output. Reusable. Teachable. Built from practice, not prompt engineering theory.
Is Your LinkedIn
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An AI-powered audit of your LinkedIn presence. I run your profile through a structured analysis framework and give you a real score — plus exactly what to fix.
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Recent dispatches.
The Reframe Prompt: How I Use Claude to Break My Own Assumptions
Most prompts ask AI to confirm what you already think. This one does the opposite.
Read More →How I Built a Client-Ready Deliverable in 45 Minutes Using Claude + Canva
Step-by-step: the actual workflow, the actual prompts, the actual output.
Read More →Why Your AI Outputs Feel Generic (And the One Shift That Fixes It)
It's not the model. It's the context you're giving it.
Read More →