Artifice & IntelligenceAn applied AI studio · Columbus, Ohio
A little magic. A lot of method.
Stop yelling at the robot. We teach your people to use AI well, build the brand that tells your story, and build the systems that run your marketing, sales and operations. Then we hand you the keys.
Recent clients
- True Potential Coaching
- Hickory Run AgriVillage
- Hillbilly Einstein Performance
- Insight Analytics
- Fairfield Grounded
- Multi-brand healthcare organization
Practitioner-led. Done by hand, the long way, before any of it was automated.
- 200+blog posts published for clients
- 120+years of hands-on practice across the team
- 10clients served this year
- 1app in production
- 7practitioners. Zero junior handoffs.
- 10operators on staff. Yes, they’re dogs.
Also shipped: pitch decks, executive decks, sales enablement programs, partner playbooks and YouTube video series.
Meet the team
How the system works
A marketing engineer is a team, not a unicorn.
AI made experiments cheap. It did not make them specific. Every part of the system has an owner who has done the work in healthcare or another regulated industry.
Strategy
Who the customer is, what we offer and which claims we can make.
Nate PurpurastrategySystems and voice
The workflows, the brand voice and the weekly review queue.
Lisa Joy RiccifounderData spine
One campaign ID from ad to CRM to revenue. Salesforce and Marketing Cloud.
Guardrails
Read-only access first. Spend caps in code. Nothing ships without a human.
Adam McQuadeCTOSearch and proof
AI search, customer language and the numbers that show what worked.
Evy Kartawinataco-founderThe idea comes from Greg Isenberg’s marketing engineer sketch. Nate on why healthcare needs it most · Meet the team
Specific first. Then fast.
Speed is cheap now. Anyone can generate a hundred versions before lunch. What you can’t buy is knowing your customer well enough that the first version is already pointed at the right person.
That’s the order we work in: customer language, approved claims and guardrails first. Then we turn up the speed.
What’s in the name
Both words were chosen on purpose.
Recent results
Insight Analytics
Thirty years of crime analysis on a Wix site that broke on phones. Rebuilt mobile-first on the brand her designer had already made.
Fairfield Grounded
Nine pages live in twenty-four hours after a TV interview was booked. Months of working sessions made the speed possible.
True Potential Coaching
An executive coach’s lapsed domain, recovered. A recovered domain, a reaching-figure identity and a rebuilt site covering coaching, LeadHer and insights.
Hickory Run AgriVillage
A regenerative farm village needed a real site before its October 16 public event. Two weeks, on its own brand system.
Hillbilly Einstein Performance
Remote diesel tuning out of Akron. Research, a brand system and a new site on Cloudflare, built around a constraint we found in week one.
Ways to work with us
See the full menuTeach
AI training for people and teams, built on your real work. One-on-one working sessions, team sessions and the Spellbook prompts to keep.
How we teachBrand
Positioning, customer research and the website that carries it. Start with an audit, a two-week sprint or a full build.
How we build brandsSystems
SEO and AI search engines, SOPs, enablement and reporting for marketing, sales and operations, built with your team and taught as we go.
How we build systemsEvery service and price is on the menu. Not sure where to start? Book a 90-minute working session, paid after.
From the Lab
All postsI’ve marketed through all five eras. Healthcare has a sixth.
I edit AI-written blogs for 21 clients. Here’s what I still catch.
We fact-checked our own website. I was wrong about my own life.
Nine pages in twenty-four hours. The prep took months.
Getting refocused.
I got sick, canceled Live Lab and built a Reschedule Concierge instead.
What a real digital engagement looks like for an owner-operated business.
I built a tool that bounces bad outreach back to the sender.
The Phantom Meeting and the art of saying no.
Clarity before conversion.
Why “operator” is the wrong word.
A real Oracle read, walked through.
Cleverness is a practice.
I built a brand guide in 45 minutes. Here’s the conversation.
Live Lab is going monthly, with the first date coming soon. Get on the list