The blog where we publish how the work actually happens. Real prompts. Real outputs. Real mistakes. Twice a week — Wednesday Workbench post and Friday Closing Out the Week note. Free to read, free to subscribe.
Behind-the-build walkthroughs. The prompts I used to do real client work, in real time, with the failed drafts left in.
Anonymized Hot or Not verdicts and the patterns I see across them. The shape of what's broken at scale.
Essays on what it actually means to work with AI as a craft. Some are short. Some are not.
The dogs review my work. They have notes.
Seven published. Two new posts every week. Subscribe by email so the next one finds you instead of the other way around.
Meet Lambert — Chief Inbox Officer at A&I. Five case files (Jason, Srikumaran, Bernie, Kyle, Chris), one Nine Inch Nails lyric each, and a gated tool that gives the sender full three-part therapy: what broke trust, a rewritten message under 80 words, and five coaching questions.
Read itI've been in business for six weeks and already have a favorite genre of LinkedIn message. The five-step formula behind aggressive sales outreach, the exact LinkedIn report flow, and the three things I'm doing differently now.
Read itTrust is designed in the details. When a buyer asks for context, they're not resisting the sale — they're trying to make a good decision. A field note on cleaner offers, better funnels, and the human layer of AI-powered selling.
Read it