The LabFree · two posts a week
How the work actually happens.
The blog where we publish the prompts, the drafts and the parts that didn’t work. New posts most weeks: how we built something, or an essay on doing the work well.
I’ve marketed through all five eras. Healthcare has a sixth.
The cost of an experiment collapsed. In healthcare, the cost of measuring one went up.
I edit AI-written blogs for 21 clients. Here’s what I still catch.
The Blog Factory gets us most of the way. The last stretch is still a person reading every word.
We fact-checked our own website. I was wrong about my own life.
Relaunching A&I with our own research process, and the aha moments it turned up.
Nine pages in twenty-four hours. The prep took months.
The five-step content-first build behind Fairfield Grounded, and why the deciding is the only part you can’t compress.
Getting refocused.
An afternoon with my own thoughts: no laptop, no Slack, no AI.
I got sick, canceled Live Lab and built a Reschedule Concierge instead.
The exact prompt I used to cancel, notify everyone and reschedule, tested on a second scenario. Free to copy.
What a real digital engagement looks like for an owner-operated business.
Most owner-operators don’t need a website. They need someone to sort out the digital side of the business.
I built a tool that bounces bad outreach back to the sender.
Meet Lambert, Chief Inbox Officer. Five case files and a tool that tells the sender what broke trust.
The Phantom Meeting and the art of saying no.
The formula behind aggressive sales outreach, the LinkedIn report flow and three things I do differently now.
Clarity before conversion.
When a buyer asks for context, they aren’t resisting the sale. They’re trying to make a good decision.
Why “operator” is the wrong word.
The AI discourse keeps calling humans operators. The word is doing damage.
A real Oracle read, walked through.
What the buyer saw, what the Oracle said and what changed after the headline rewrite.
Cleverness is a practice.
A memoir excerpt on HTML Goodies, the word “artifice” and the witches who paid attention.
I built a brand guide in 45 minutes. Here’s the conversation.
The prompt that didn’t work and the one that did, both reproduced.
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Two posts a week and no drip sequence. Prefer audio? Live Lab is the same craft as a podcast.