Every Friday, a real problem gets worked in the open — a LinkedIn profile, this website, a marketing plan, whatever's real that week. Solo episodes most Fridays. A live, cams-on lunch session every other Friday. No deck. No pitch. The prompts are never held back.
Live sessions: every other Friday, 12:00–1:00pm ET · Google Meet · Capped at 25 seats. Solo episodes: every Friday, wherever you listen.
The method's the same every episode: research a specific critic's lens, apply it to something real of mine, edit live based on what it surfaces. The subject and the lens rotate. The live sessions — audience, questions, cams on — are back every other Friday starting September 18.
I research a Shark — blunt, ROI-obsessed, zero patience for fluff — turn it into an actual evaluation lens, and let it loose on my own LinkedIn headline and About section. Real prompts on screen.
Same method, different lens and a different target: a completely different critic persona goes to work on artificeandintelligence.org, and I make the edits live.
A shorter solo episode, plus a preview of what's getting worked at the first live session back on Sep 18.
Audience, questions, cams on, happy-hour energy — over lunch. Capped at 25 seats. If there's time, a volunteer gets the same treatment live.
The same three-step method, every episode. The subject and the critic's lens change; the shape doesn't.
Before anything gets reviewed, I research a specific critic archetype — a Shark, a guru, a particular kind of skeptic — and turn it into an actual evaluation lens. The prompt's on screen, not hidden.
A real LinkedIn profile, this actual website, a real marketing plan — worked with the same tools and prompts I use with paying clients. Nothing rehearsed.
Every other Friday, cams on, happy-hour style. Ask questions, disagree, suggest a different move — and if there's time, a volunteer gets the same treatment.
Audio goes out wherever you already get podcasts — Spotify and Apple links land here the week Episode 1 drops. Live sessions post in full on YouTube. Short clips post to Instagram, TikTok, and LinkedIn. Every episode gets a companion recap on The Lab.
Free sessions like this one are the front door. Future Live Labs feature a paying guest's actual problem, worked live, with the files handed over afterward.
Yes. Live Lab is free to attend, cams-on, happy-hour style. No card required to book.
Encouraged, not required. It's more fun with cams on — but no one's checking.
No. Come watch, ask questions, and leave whenever you want. The volunteer segment is opt-in only.
Live sessions are every other Friday, 12–1pm ET, capped at 25 seats — grab yours ahead of time. Can't make one? The solo episodes cover every Friday in between, and every episode gets a recap on The Lab either way.
Yes. Every solo episode is free, wherever you already get podcasts.
Solo episodes are recorded alone and released weekly — no audience, no scheduling. Live sessions happen every other Friday with an audience, real-time questions, and sometimes a volunteer.
Live sessions every other Friday, 12:00–1:00pm ET, on Google Meet. Free, capped at 25. Solo episodes every Friday, free, wherever you listen.
Curious what the paid end of the funnel looks like? Read a real case study.