Case study

A public resource built in 24 hours, ready for a television audience.

Judith Horvath had research, statutes and meeting recordings, but no website. Then a Spectrum News interview was booked. Fairfield Grounded went live the next day.

Who we helped

Fairfield Grounded, a citizen group helping landowners understand a proposed carbon-injection well.

The goal

Turn months of research into a public resource before a television audience arrived.

What we did

Turned working sessions into a nine-page site that answers the questions landowners face before they sign.

Industry Citizen education nonprofitLocation Fairfield County, OhioYear 2026fairfieldgrounded.org ↗

The Fairfield Grounded homepage — The homepage at fairfieldgrounded.org.

01 · The situation

The decision was arriving before the understanding

Fairfield Grounded helps landowners understand a proposed Class VI carbon-injection well, Viking 1-S, before anyone asks them to sign anything. Judith had already gathered most of what a landowner needs to know. It lived in documents, folders and her own head.

Fairfield Grounded does public-interest work, so we built the site at no charge. It is included here because the method is the same one we use with every client.

Aerial photo labeling the Viking 1-S well site, the Amanda-Clearcreek K-12 school campus and the Village of Amanda — An aerial photo from the site, labeled to show how close the Viking 1-S well site sits to the Village of Amanda and its K-12 school campus.

02 · The work

Prepared long before the deadline

The 24-hour build was possible because the earlier working sessions had already settled what the organization was for, who it was speaking to and what each page needed to do.

The site follows the order a landowner needs: CCS 101 explains carbon storage in plain language, The Well is the case file, Landowners covers what to do when a landman knocks, Media holds meeting recordings beside the statute that allows recording, and Library links every official source.

03 · The outcome

Live for the interview

The site launched ahead of the broadcast and has kept growing since. The team updates its own meeting calendar, owns the copy and adds to the source library as the case develops.

How we built it

Working sessions settled who the site was for and what each page had to do.
Nine pages, in the order a landowner needs them.
Built in 24 hours, live ahead of the broadcast.
The team keeps the calendar and source library current.

Time: 24 hours, after months of working sessions
Client owns: The copy, the meeting calendar and the source library

From the A&I Spellbook

Does your site work in the hardest moment?

Try this project’s research on your own business. Five prompts, one conversation.

Open the Spellbook

Show the prompts

Five steps, one conversation. We call it TEACH. Stop yelling at the robot. Start teaching it. Use ChatGPT, Claude, Gemini or Perplexity with web search on, and wait for each answer before sending the next step.

Paste this first: the house rules

Our fix for long, robotic AI answers. Send it before step T and it applies to the whole conversation.

House rules for this conversation:
- Do only what I ask. No extra sections, plans, rewrites or follow-up offers.
- Keep answers short. Lead with the answer, then the detail. No intro, no recap.
- Write like a person talking to a smart colleague. Plain words.
- No em dashes. Use a period, comma or parentheses.
- Don’t use: delve, leverage, unlock, harness, elevate, seamless, robust, landscape, game-changer, transformative.
- No “It’s not X, it’s Y.” No lists of three just because three sounds nice.
- No “Great question,” no “I hope this helps,” no closing summary.
- Don’t bullsh*t a bullsh*tter. If you don’t know or can’t verify something, say so.
- End every final answer with your sources (links) and a confidence level for each key point: high, medium or low.

Tell it who to be Summon

Give it a role and a goal.

You are a nonprofit communications strategist who designs information for people making high-stakes decisions. I want to test whether my website helps my reader in their hardest moment.

Explore what it knows Divine

Ask before you explain. You’ll catch the gaps early.

Before we start: what do you know about designing information for someone under time pressure, and what makes a single page useful on its own?

Ask with the real details Cast

Fill in the brackets. The more real it is, the better it works.

Here’s my context:
- Website: [URL]
- My reader: [who they are]
- Their hardest moment: [e.g. a landowner deciding whether to sign]
- What they must understand before they act: [key points]

1. Which page serves that moment?
2. Does it work if it’s the only page they ever read? Why or why not?
3. What is missing, confusing or buried?
4. Outline the ideal version of that page, section by section.

Check its work Ward

Make it show what it verified and fix what it guessed.

Check your answer. Mark anything you couldn’t verify with a live source, and correct anything you guessed. Then tell me which finding matters most and why.

Hand it off Inscribe

Turn it into a prompt you can reuse or give to your team.

Now write me a reusable prompt that captures everything we did in this conversation, so I can run it again next quarter or hand it to someone on my team.

Get all six spells in the A&I Spellbook →
TEACH is the A&I method, inspired by the RAPPEL framework from Trust Insights.

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