Founder of Artifice & Intelligence. Twenty years of marketing experience, a Masters in Organization Development, a decade in healthcare, and a subscription to every AI tool that matters. The friend you wish you had — if you wish your friend told you the truth about your work.
I learned HTML at twelve from a website called HTML Goodies. I built my first website on a school computer with a 13-inch CRT and a beige tower that hummed like it was trying to leave the room. Four people signed my guestbook. One of them told me my marquee was too fast.
That was the first time I shipped something. I have not stopped since.
Years later — after the Masters, after a decade of healthcare marketing, after enough strategy decks to wallpaper a small bathroom — I got my hands on Claude. The first day I used it for emails. The second day I asked it a question I'd been carrying around for three months. It answered patiently, without performing certainty, and asked me what I'd already tried.
That was the second time I shipped something.
I named the company Artifice & Intelligence because both halves are skills you have to practice. The intelligence is the part that knows what to ask. The artifice is the part that knows how to make the asking land. Both are just attention plus repetition. There's no secret room. There's a workbench, and there's the willingness to keep showing up to it.
I run Artifice & Intelligence — the lab where AI is taught as a practice. I build practical AI products. I write the Lab in public — twice a week, with the prompts that worked and the drafts that didn't. I take a small number of consulting calls a week — 90 minutes, no deck, just thinking out loud with someone who's been doing this a while. I'm writing a memoir about what it means to practice cleverness as a craft.
I'm a little witchy. The witches in old stories were the women who paid attention. They knew which plants did which things because they had time and curiosity and a willingness to be wrong. They were practitioners. I'm trying to do that with AI.
If that lands, you're in the right place.
In February 2026 I left a senior healthcare-marketing role I'd held for ten years. I left because the practice I was developing — using AI as a real instrument, with judgment and taste and a thousand small attentions — was outgrowing the institutional shape it had to fit inside. I could feel myself making the work smaller to fit the room. The room was a good room. But the work wanted a workbench.
So I built one. The full origin essay — what I left, what I kept, what I'm building toward — is on its own page.
Senior marketing roles at Credo Health (through Feb 2026). Integrated marketing plans, competitive intelligence, ICP work, GTM positioning. The receipts of the enterprise side.
Engagements with Quest Analytics, Protera Health, CareJourney, Highmark, TEN Leasing, QES, Healthworks AI, 3PIER. Marketing audits, integrated plans, RFP work, competitive briefs.
Organization Development. The reason I read team dynamics, change resistance, and decision systems the way I do — and why Alloy is on the long-list.
A&I (this place) and Market Context Partners (with co-founder Nate Purpura, currently parked). The lab feeds the firm. The firm pays for the lab.