Lisa Joy Ricci.

I introduce myself to sales teams as a sales person first, or a self-hating marketer. They love it, and it’s true. I came up in sales enablement and moved into marketing automation and operations, and for a long time that move felt like a loss.

It turned out to be the gift. I can sit in each person’s shoes, the rep, the buyer and the leader, understand what each of them is trying to do, and get there without the people revolting along the way. Every system I build has three jobs: make it easy and helpful for the person running it, make it good for the buyer, and help the organization grow.

I learned HTML at nineteen from HTML Goodies, on an orange iMac, freshman year. My first site was Lisa Land, built entirely in frames. It was a disaster. Nobody taught me. I copied what good people were doing, broke it, and fixed it until I understood it.

I came to AI the same way. My first day with Claude was my first week at Credo Health, at a leadership offsite. I was a Copilot and ChatGPT regular, trying to learn the team and the job. I googled AI, Claude came up, and I thought, let me see if I can figure this out. I handed Nate a full competitor workbook in Slack that same day, and I’ve practiced every day since.

In February 2026, Nate and I were laid off from Credo Health on the same day. He made me an offer I couldn’t refuse: an unpaid co-founder seat at Context Marketing. We worked together to find clients, sharpen our skills and find jobs. I just kept creating with AI, and A&I grew out of it. We still get to work together.

So A&I runs the way I learned: find the right question first, build on real client work, and teach what holds up. Read the full story