The blog where we publish how the work actually happens. Real prompts. Real outputs. Real mistakes. Twice a week — Wednesday Workbench post and Friday Closing Out the Week note. Free to read, free to subscribe.
This is the proof, not just the pitch. If you're deciding whether to trust the method behind Hot or Not, the Hot Sheet, or a working session — this is where you can watch it happen before you pay for it.
Solo episodes drop every Friday — a real lens, applied to something real, edited live. Every other Friday it goes live over lunch, cams on, happy-hour style, no deck. Same craft you read here, just unscripted.
Check out Live LabFour categories. Every post below is tagged with one, so you can jump straight to the kind of proof you're looking for.
Behind-the-build walkthroughs. The prompts I used to do real client work, in real time, with the failed drafts left in.
Anonymized Hot or Not verdicts and the patterns I see across them. The shape of what's broken at scale.
Essays on what it actually means to work with AI as a craft. Some are short. Some are not.
The dogs review my work. They have notes.
Ten published. Two new posts every week. Subscribe by email so the next one finds you instead of the other way around.
What happened when I spent an afternoon with my own thoughts — no laptop, no Slack, no AI. Not advice, just what's working for me right now.
Read itA real cancellation, worked in real time. The exact prompt I used to cancel a live event, notify everyone, and reschedule it — reproduced, tested on a second scenario, and yours to steal as a free prompt pack.
Read itMost owner-operators don't need a website. They need someone to figure out the digital side of their business. A walkthrough using a real client — Hillbilly Einstein Performance — as the example.
Read itMeet Lambert — Chief Inbox Officer at A&I. Five case files (Jason, Srikumaran, Bernie, Kyle, Chris), one Nine Inch Nails lyric each, and a gated tool that gives the sender full three-part therapy: what broke trust, a rewritten message under 80 words, and five coaching questions.
Read itI've been in business for six weeks and already have a favorite genre of LinkedIn message. The five-step formula behind aggressive sales outreach, the exact LinkedIn report flow, and the three things I'm doing differently now.
Read itTrust is designed in the details. When a buyer asks for context, they're not resisting the sale — they're trying to make a good decision. A field note on cleaner offers, better funnels, and the human layer of AI-powered selling.
Read itThe current AI discourse keeps calling humans "operators." That word is doing damage. Here's what to use instead.
Read itAn anonymized walkthrough of a real Hot or Not LinkedIn verdict — what the buyer saw, what the Oracle said, and what changed when she rewrote her headline.
Read itA memoir excerpt from Lisa Joy Ricci. On HTML Goodies, the word "artifice," the witches who paid attention, and what this book is for.
Read itA real walkthrough of how I built the A&I brand guide on a Saturday at 7 PM. With the prompt that didn't work and the prompt that did — both reproduced.
Read itTwo posts a week. No list-growth funnel, no drip sequence. Just the actual writing, when it's actually done.