SEO Director and Demand Generation lead at A&I. Ten-plus years of organic channel work across travel, insurance, and health verticals — including the run at eHealth that took the SEO channel to the #1 organic share-of-voice in the entire Medicare industry for non-government sites. Trilingual. The smiley face is canon.
SEO and demand-generation lead at A&I. Currently leads the ARC Health engagement, where she runs the Reddit-Driven Content Engine and the SEO attribution infrastructure. Built in-house SEO teams from two people to seven.
Catapulted the SEO channel to the #1 organic share-of-voice in the entire Medicare industry for non-government sites. Near 80% YoY revenue growth, 60%+ conversion lift from page testing. Won eHealth's Spirit of Agile award.
At Elite Insurance Partners: 68% organic channel growth and a 30% sales increase. At PlushCare: 35% YoY appointment volume. Real numbers, real audits, real attribution.
The tools she actually uses every day:
Trilingual: English, Mandarin, Indonesian.
For SEO, demand generation, and organic-channel rebuilds. Inquiries route through A&I.