A productized rebrand for founders who need their company name, positioning, and visible front-door figured out — fast, with the help of a working AI stack and a senior practitioner steering the wheel. Three tiers. Real prices. Real outcomes.
For founders who suspect the brand is in the way but want a second opinion before committing. We audit your current name, positioning, ICP, channel mix, and messaging. You walk away with a one-page diagnosis and a recommended next move. Often the right next move IS the Sprint.
For founders who know the brand needs a rebuild and want to ship in two weeks. Includes the audit plus a full positioning rewrite, name shortlist (or new name validation), tagline, About copy, three channel headlines, and a launch checklist. Brian Tredway / Hillbilly Einstein Performance is Case Study #2.
For founders who need the brand AND a working front door. Sprint plus visual identity, deployable site (Cloudflare-ready single-file HTML), payment integration if needed, and the launch run.
You have a real business or offer already — you need the name, positioning, or front door to catch up to it. You want a senior practitioner steering, not a template or a junior team. You can make a decision in days, not committee cycles.
You're pre-idea and need someone to validate whether the business itself works — that's a working session, not a rebrand. You need a large in-house team managed long-term — that's an agency retainer, not a sprint.
This is not "we ran your brand through ChatGPT." AI is the bench, not the worker. The work happens in three layers:
Competitive landscape, ICP synthesis, name research, market sizing — pulled together in days instead of weeks. AI is the speed multiplier.
Positioning statements, taglines, About copy generated in 4-6 passes. Each pass narrower. Lisa edits with taste at every cut.
The final product is hand-edited. AI does not get the last word. Strategy with soul means a human's hand is visible in the final cut.
"Aftermarket diesel engine parts founder. $500 strategy session led to a Groundwork brief, brand direction, and a full site rebuild. The audit caught typos in his original copy ('two-year warranty' was 'two-eyar') and surfaced that the LLC name 'Hillbilly Einstein Performance' was the strongest brand asset — not the thing to rename. Live now at hillbillyeinsteinperformance.com."
Read the full case study → · Download the sample deliverable (PDF) → · Visit the live site →
Tell me in two sentences. I'll tell you which tier fits in 24 hours.