A productized rebrand for founders who need their company name, positioning, and visible front-door figured out — fast, with the help of a working AI stack and a senior practitioner steering the wheel. Three tiers. Real prices. Real outcomes.
For founders who suspect the brand is in the way but want a second opinion before committing. We audit your current name, positioning, ICP, channel mix, and messaging. You walk away with a one-page diagnosis and a recommended next move. Often the right next move IS the Sprint.
For founders who know the brand needs a rebuild and want to ship in two weeks. Includes the audit plus a full positioning rewrite, name shortlist (or new name validation), tagline, About copy, three channel headlines, and a launch checklist. Brian Treadway / Hillbilly Einstein Performance is Case Study #2.
For founders who need the brand AND a working front door. Sprint plus visual identity, deployable site (Cloudflare-ready single-file HTML), payment integration if needed, and the launch run. Tim Violet (Violet Groundworks LLC) is the bespoke version of this.
This is not "we ran your brand through ChatGPT." AI is the bench, not the worker. The work happens in three layers:
Competitive landscape, ICP synthesis, name research, market sizing — pulled together in days instead of weeks. AI is the speed multiplier.
Positioning statements, taglines, About copy generated in 4-6 passes. Each pass narrower. Lisa edits with taste at every cut.
The final product is hand-edited. AI does not get the last word. Strategy with soul means a human's hand is visible in the final cut.
"Twenty-nine years old. Industrial operator running a wood processing plant in Columbus. Father to a four-year-old. Inherited his grandfather's estate after he passed. Carrying a half-built business idea for six months. We delivered the rebrand on his phone, on a porch — name validation, market sizing (vacuum trucks at $150-250/hr, 7.3% annual market growth in Columbus), four paths, an action plan, an SMS launch script. Mobile-first. The product had to come to him."
"Aftermarket diesel engine parts founder. $500 strategy session led to a Groundwork brief, brand direction, website blueprint, SEO keywords. Sprint formalizing in May. The audit caught typos in his original copy ('two-year warranty' was 'two-eyar') and surfaced where the LLC name 'Hillbilly Einstein Performance' was actually the strongest asset, not the thing to rename."
Tell me in two sentences. I'll tell you which tier fits in 24 hours.