I connected our social media to Claude. Here’s what an hour taught me.

This week I connected our social media to Claude, and it took about an hour. I set up Agorapulse for A&I, which is the tool we use to schedule and track posts, and linked it to Claude through Agorapulse’s connector. A connector is a link that lets Claude read and act inside another app, with your permission. Now Claude can see our profiles, read how posts performed, and draft and schedule new ones in the same place.

I expected the hour to be about AI. It mostly wasn’t. Here is what it taught me, in the order it happened.

Aha 1: The mess was my old accounts, not the AI

My profiles were scattered across old Agorapulse organizations, some under MCP Brand Signal Studio and some under Credo Health. Every one of them was mine, and none of them were where I needed them.

Moving them took logins, removals and a message to Matt at Agorapulse. None of it was hard, but all of it was slow, and Claude couldn’t do any of it for me because the mess was mine.

If your accounts live in three places with four passwords, that is your first project. Automation doesn’t clean up a messy setup. It runs on top of it.

Aha 2: People follow people

Once everything sat in one place, I didn’t ask Claude to write anything. I asked it one question, “what’s working?”

Here is what came back. Over the last 30 days, our A&I company page posts got 7 to 10 impressions each. Similar posts from my personal LinkedIn got 80 to 167. The ideas were alike and I wrote both, so the difference was whose name sat on top.

People follow people. It lands differently when the numbers on the screen are your own.

That one answer changes where the effort goes. Without the question, it would be easy to spend a month writing for the page almost nobody sees.

Aha 3: It did the legwork and caught my mistake

Then I gave it something real. Lucy had a litter, and the puppies are our new junior operators. (Yes, the operators are still dogs.)

Claude wrote a week of puppy posts for Facebook, Instagram, Threads and X and matched my photos to each one. When Threads rejected a photo, it resized it, and then it scheduled everything. That is the kind of work that eats an afternoon, with four versions of one idea, the right photo for each and a file one platform won’t take.

It also caught a mistake I had made. The same Muse post had gone out twice on Facebook, two minutes apart, and I hadn’t noticed. I thought I was getting a writer, and I also got a second set of eyes.

Aha 4: Not everything worked, and that is useful

My personal LinkedIn wouldn’t schedule because of a time-zone glitch, so we published that one by hand. TikTok didn’t make it in at all, because it didn’t fit in our 10 profile slots.

Neither one is a reason to stop. They are the honest edges of a new setup, and I would rather know where the edges are than pretend there aren’t any.

What still needs a person

I picked the photos and approved every post. Nothing went out without me.

That isn’t a safety disclaimer. It is the actual job now. Claude can write the drafts, match the images, fix the file sizes and flag the duplicate. It can’t decide which puppy photo makes you smile, or whether a post sounds like me on a good day or me trying too hard. That is judgment, and judgment stays with a person.

How to connect your social media to Claude in one hour

Here is the order I would follow now.

1. List every account you post from and where its login lives. Clean that up first.
2. Connect your scheduling tool to Claude and ask “what’s working?” before you ask for a single post.
3. Compare your personal profile to your company page. The gap might surprise you. Mine did.
4. Hand over one week of posts, not one month, and approve each one.
5. Write down what didn’t work. That list is your next fix.

Questions people ask

Here is my question for you. If you looked at your own numbers today, which would win, your company page or you?

T · Summon
You are a social media analyst for a small business. Your job is to tell me what is already working before I post anything new.

E · Divine
In 3 bullets or fewer, tell me what you need from me that I haven't pasted. Don't wait for my reply. Work with what I give you.

A · Cast
My business: [one sentence on what you do and who you serve]
Where I post: [list every account: company page, personal profile, other platforms]
Last 30 days of posts: [paste each post's first line, the account it went out on, the date, and its impressions or reach]

C · Ward
Use only the numbers I paste. No industry benchmarks, no guesses. If a number is missing, say so. Compare like with like: similar posts on different accounts.

H · Inscribe
One table: account | posts | typical impressions | best post | worst post. Then three lines: what's working, the biggest gap between accounts, and the one change to make next week. Then stop.

— L.