Start with Hot or Not, buy the Hot Sheet, book a Working Session, or rebuild your front door with the AI Rebrand Sprint. Everything has a price on it and a job it does.
New · Free Live Lab is now a weekly podcast — solo episodes drop Fridays, first live session back Sep 18, cams on.
We ship AI-powered products that solve specific problems for specific people. The point isn't to talk about the future — it's to make something useful now.
The work happens in public. The Lab publishes real prompts, real drafts, real outputs, and real mistakes — twice a week, so you can see how the practice actually works.
Everything we learn on the workbench becomes consulting, training, and public teaching. Not a course factory — a real practice you can learn from.
Illustrative example, modeled on real training systems built for an anonymous healthcare-industry client — not an actual client document.
Start at the free verdict. Stop wherever it stops being useful. We don't gate the truth.
Hot or Not reads your LinkedIn headline and About section and returns a score, a verdict, and five prioritized moves — from a buyer's eyes, a hiring manager's eyes, and the ten-second interrupt test.
| Hot or Not | Hot Sheet | |
|---|---|---|
| Price | Free | $25 |
| Format | Fast verdict + score | Deeper async review, tailored recommendations |
| Depth | Quick diagnostic | Practical analysis tied to goals, audience, content |
| Delivery | Immediate | Immediate — generates on the page |
| Best for | Curiosity, quick feedback | Serious next-step improvement |
Hillbilly Einstein Performance needed more than a website — research, brand, a full rebuild, and an infrastructure migration, done around a real business constraint instead of a template.
"Lisa's known me since we were kids, so she already knew I wasn't going to want to mess with some fancy dashboard for six hours a day. She built me something I don't have to think about — customers call, I do what I'm good at. That's the whole point."
Want more depth right away? Get the $25 Hot Sheet →