Blog
AI for small business, from real work.
How we use AI on real websites, search and marketing: the prompts we ran, what broke, and what a person still has to check. Written by the A&I partners, one post at a time.
How to respond to negative reviews: an editor’s checklist
Read twice, own your part, take it offline. Evy’s seven-point reply checklist, and where AI fits.
Evy Kartawinata
How I connected our social media to Claude with Agorapulse
Old accounts, my own numbers and the one job that stays with a person.
Lisa Joy Ricci
Five eras of marketing, and healthcare’s sixth
The cost of an experiment collapsed. In healthcare, the cost of measuring one went up.
Nate Purpura
We fact-checked our own website with AI research
Relaunching A&I with our own research process, and the aha moments it turned up.
Lisa Joy Ricci
Editing AI-written blogs: what a human still catches
The Blog Factory gets us most of the way. The last stretch is still a person reading every word.
Evy Kartawinata
How we built a 9-page website in 24 hours
The five-step content-first build behind Fairfield Grounded, and why the deciding is the only part you can’t compress.
Lisa Joy Ricci
Getting refocused: an afternoon away from AI
An afternoon with my own thoughts: no laptop, no Slack, no AI.
Lisa Joy Ricci
An AI prompt to cancel and reschedule an event
The exact prompt I used to cancel, notify everyone and reschedule, tested on a second scenario. Free to copy.
Lisa Joy Ricci
Digital marketing for owner-operated businesses: a real engagement
Most owner-operators don’t need a website. They need someone to sort out the digital side of the business.
Lisa Joy Ricci
Inbox Bouncer: an AI tool that bounces bad cold outreach
Meet Lambert, Chief Inbox Officer. Five case files and a tool that tells the sender what broke trust.
Lisa Joy Ricci
Phantom meetings and aggressive LinkedIn sales outreach
The formula behind aggressive sales outreach, the LinkedIn report flow and three things I do differently now.
Lisa Joy Ricci
Clarity before conversion: honest sales in the AI era
When a buyer asks for context, they aren’t resisting the sale. They’re trying to make a good decision.
Lisa Joy Ricci
Why “operator” is the wrong word for people who use AI
The AI discourse keeps calling humans operators. The word is doing damage.
Lisa Joy Ricci
Cleverness is a practice: a memoir excerpt
A memoir excerpt on HTML Goodies, the word “artifice” and the witches who paid attention.
Lisa Joy Ricci
How to build a brand guide with AI in 45 minutes
The prompt that didn’t work and the one that did, both reproduced.
Lisa Joy RicciGet the next post by email.
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